Spotify Wrapped allows both users of Spotify and producers on the platform to view a compilation of data about trends on the platform as well as their activity on the platform over the past year, then invites them to share it on social media including Instagram. In 2019, Spotify's head of marketing described this phenomenon as a " FOMO effect" which has encouraged people to use Spotify. In addition to promoting the music streaming service by encouraging users to share about it on social media, the campaign has developed into a unique feature that is different from the offerings of rivals including Apple Music.
Spotify Wrapped is a marketing campaign intended to promote Spotify. Commentators have also analyzed the effects of Spotify Wrapped on the music industry, and contrasted it with offerings by other streaming services. The marketing campaign has been both praised and criticized for effectively providing Spotify with free advertising, and has been discussed in connection with broader questions about data and Spotify's use of it. Its release in early December each year, generally accompanied by billboards and television advertisements, has historically correlated with a boost to Spotify's app store ranking. Spotify Wrapped is shared widely on social media each year, and has led millions of people to promote Spotify on their social media accounts. While Spotify Wrapped is commonly referred to as an annual collection of data, only activity from between January 1 and October 31 of a given year is included.
In addition to individualized data, Spotify Wrapped also includes information about activity on the Spotify platform as a whole. Producers of content on the platform also have access to a version of Spotify Wrapped, which includes the number of times their content has been streamed that year. Spotify Wrapped has historically included the five musicians a user has listened to most often, the songs to which they have listened most, and their favorite music genres. Released annually in early December since 2016, the campaign allows Spotify users to view a compilation of data about their activity on the platform over the past year and invites them to share it on social media. Also available is a breakdown of your ‘Missed Hits’ and a playlist entitled ‘On Record’ which lets you “dig deeper into some of your top artists of 2020 with a mix of talk and music.Spotify Wrapped is a viral marketing campaign by Spotify.This will take you to a playlist of all you most-streamed songs.If you’re just looking for the basics you can find what you need on the web version of Spotify, which can be accessed through this link.If you want to show the world your impeccable taste you can screenshot any of the stories to share them, or wait until the end and Spotify will offer three different Wrapped 2020 images to share.Spotify will transform into a social media stories-like interface allowing you to flick through each section at ease.Simply open the Spotify app on your mobile and select the ‘2020 Wrapped’ heading in the homepage.
To access your full Spotify Wrapped stats you’ll need to use the Spotify app on your iOS or Android device.Spotify: Our shares just hit a new record - Bloomberg Technology DecemOn mobile device The album, YHLQMDLG, clocked up over 3.3 billion streams, becoming the highest-charting all-Spanish album ever when it debuted at number two on the Billboard 200.Įveryone: NoBoDy CaReS aBoUt YoUr SpOtiFy wRaPpEd Leading the way with an astonishing 8.3 billion streams worldwide was Puerto Rican rapper Bad Bunny, who also clinched the title of most-played album for the year. In fact, total listens for public playlists with a ‘work-from-home’ theme were up by an incredible 1,400% between April and May 2020. After so much upheaval the streaming service has noticed an increase in nostalgia-themed playlists with an understandable rise in streaming from home. This time it’s back to a 12-month round-up but after a chaotic year Spotify found that our audio habits had changed dramatically. Last year’s Spotify Wrapped gave users a look back at the past decade, recording listening trends from the 2010s. It’s that time of year again, streaming platform Spotify have released their annual Wrapped feature giving you a breakdown of your listening trends across the year.
0 kommentar(er)
